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More Information |
What is Public Relations. Well, it's not Advertising. And no our company does not produce commercials. Public Relations is based on the idea that a strategy or campaign is designed around your business. And that campaign or strategy will help your business reach your old, new and potential customers.
Take Starbucks for example. The company spent less that 1 million a year in the first 10 years on "Advertising". Starbucks invested in "Public Relations". They built a "BRAND". And now we are all paying $5.00 for cup-of-coffee". And that "Brand" is something everyone knows, sees and talks about.
At Kim Francis Communications we "Create Big Headlines for Small Businesses" and that is our company motto. We design effective Public Relations Campaigns for Small and some Large Businesses in the Tampa Bay Community to help build your BRAND. CABA members The Salon And Spa At Mystic Hair&The Edge Salon along with Back In Health Wellness Center of Lutz are two of our small business clients. Checkers Drive-In Restaurants is an example of a larger business we represent.
Our Public Relations Campaigns include components like ; Media Relations, Community Outreach Plans , Social Networking and Business To Business Networking. WE take a look at each business and design effective campaigns that incorporate all or some of these components. And to give you examples of these components let's start with "Media Relations" We help client secure "editorial coverage" of their business or an event associated with their business as part of our Media Relations campaign. For example, Back In Health Wellness Center, A CABA Member, was featured in 5 PM Newscast on ABC Action News. Anchor and Health Reporter Linda Hurtado interviewed both Doctors about Acupuncture and how it is being used to treat patients suffering from Fibromyalgia. Take a look http://www.abcactionnews.com/dpp/news/health/a-local-woman-says-an-ancient-practice-helped-relieve-her-chronic-pain
This is just one component of a Public Relations campaign. A Fanpage on "Facebook" for your company that drives your target audience to your website is yet another. It will drive that old, new or potential customers to your website and other social media sites associated with your company or business. And this gets your company top-of-mind.
Our Team Members have over two decades of experience in the Television News Business as well as the field of Public Relations. Our experience helps our clients get results. And the exposure helps them grow.
A little more about me..... I grew up in the Carrollwood Area. I have lived in the Tampa Bay Community since the Age of 9. And I am 40 now..so you can do the Math. I attended the Academy of the Holy Names for Grade School and Graduated from Tampa Prep. I left Tampa Bay for college and attended Xavier University in Cincinnati, Ohio. And then went on to Barry University in Miami where I earned a Masters Degree in Communication Studies.
I worked in TV News business for just shy of 20 years. I worked for ABC Action News, WTSP-Channel 10 and Bay News 9 to name a few. But I also worked with CNN, ABC News and CBS News during my career. I know how the News Business works and why TV is still a POWERFUL medium.
I left the" TV Biz" in April of 2009 . I now use my experience and expertise to help our clients gain media exposure ,that in turn helps move their business forward. Visit www.kimfranciscommunications.com to learn more about our company. And watch our company video on the main page to really see what "Media Relations" is. And to get a better understanding of what Public Relations is about.
Please feel free to email me or call me if you have any other questions. |
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